Image-based Advertisement Analysis Essay Example | Topics and Well Written Essays - 1250 words

Image-based Advertisement Analysis - Essay Example   The Ethos of the advert is questionable, considering the fact that; while the advert is targeting to reach the African clients of the Air France travel company, the author of the advert did not have the courtesy of using an African model. Instead, the advert has used a white model to reach the target customers who are Africans, an indication that Air France does not really perceive the African clients it targets, as owning the airline image. The ethos of the image-based advertisement would have been courteous and appropriate if a black woman model was used as the image in this advert, since it could indicate that Air France really values the African clients, to the extent of allowing them to own the company’s image. On the contrary, the advert has applied the image of a white model, and ‘Africanized’ her through wrapping her head with the characteristic African headscarf mostly worn by African women of class. This creates an ethos contrast surrounding whether the author of the advert really understood the African people, culture and values. Would it not have been more appropriate to portray the image of an African woman-model against a white background? This also raises the question; did the author of the advertisement really have the cultural authority to speak to an African audience? On the other hand, the pathos of the image-based advert is effective in appealing to the emotions of the African air-travel clientele as the target audience of this advertisement.

Chalenges in Developing Journal Body Paragraph Essay

Chalenges in Developing Journal Body Paragraph - Essay Example In most cases, I find it challenging to support my prejudices, assumptions and stereotypes. Occasionally, most of my body paragraphs are less logical and appealing. Misplaced statements, clichà ©s and metaphors are also common in my body paragraphs. Another major challenge during the development of body paragraph is coherency and consistency. The information volumes from different sources are sometimes misleading from the main topic hence making the body paragraph lose consistency.    Revisions remain the most challenging process in writing since it involves various aspects. In most instances, revisions are demanding given the client’s ultimatums and requests. However, with revision plans, revisions are less problematic. Focusing on the paper weaknesses remains my biggest revision strategy. While doing the paper, I am always aware of areas that were problematic. Therefore, I always plan early in areas that I felt I was weak.    Creating consistency and focus in my papers remains my greatest challenge. The fact that in normally acquire information from different sources, in most cases, they end up misleading me during the paper development. In fact, it makes my paper loose consistency. I also tend to lose focus from the main argument and the thesis. Another challenge that I always experience is creating an effective paper flow within the paragraphs. In most cases, I end up losing track of the topic. Addressing consistency and flow within the paper depends on continuous practice and revisions.